5ARAH
Available for Hire
Sarah “5arah” Hopkins

Strategy. Research. Alignment. Design. Delivered.

I am a Senior UX and business strategist with 15+ years turning ambiguous, cross-functional chaos into systems, capabilities, and consensus that compound long after the project ends.

I embed human-centered design and human-computer interaction principles across the enterprise, bridging business goals, user needs, and technical feasibility so decisions hold up under scrutiny, not just applause in the room. I build consensus across disconnected, often competing stakeholders, aligning resources and driving the work forward on the core value of UX: risk mitigation, time savings, and behavioral change that sticks. The difference shows up later. What I build doesn’t need me in the room to keep working.

Experience + Impact
Fintech · 7 Years Human Resources · 6 Years Sales · 3 Years

15+

Years in UX

$B

Billions in Sales supported

33

Peer recognitions since 2023

$M

Millions in employee time savings

My Value System

01

SYSTEMS,
NOT HEROICS

What I build doesn't need me in the room to keep working. I design for the organization after I leave — capability that compounds, not dependence on me.

02

EVIDENCE
OVER APPLAUSE

Decisions should hold up under scrutiny, not just win approval in the room. I ground strategy in research and data, not opinion or the loudest voice.

03

BRIDGES,
NOT SILOS

I build consensus across disconnected, often competing stakeholders by aligning resources and bringing people across silos together to do the work that matters.

04

GROWTH IN THE
PEOPLE AROUND ME

The work isn't finished until the people I work with can carry it without me — through coaching, teaching methods, and leaving teams more capable than I found them.

Core Capabilities
UX Research · 96 Strategy · 92 Experience Design · 90 AI-Native Design · 88 Leadership · 91 Project Mgmt · 87

>10 case studies available by request.

What I’m Looking For

Let’s build
what’s next.

Strategy AI Transformation Research Leadership Design Operations

I am most interested in roles that combine strategic depth with operational reach: UX strategy, AI-native transformation, research leadership, or design operations at the senior+ level. I do my best work when I am bringing people across silos together to do the work that matters.

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